Ms. Victoria Pater, my favorite graphic designer, has been working hard getting the final elements of the steps-to-hire complete. While she works on printing venues and paper selection, I’m going to share her wonderful work with you and help demystify starting your own content marketing initiatives.
Click on each page to enlarge!
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It’s official. I’m at the edge of officially launching my freelance business. Sure, I’ve been doing it for a while–but now I’m going to take on more projects and a fuller work load; in fact, I’d like to make a transition into a full-time work load. No, I haven’t quit my day job; I’ve switched from coffee to espresso.
Content marketing isn’t exactly a mainstream term–yet. So let’s break that down…
content [kon-tent] -noun: substantive information or creative material viewed in contrast to its actual or potential manner of presentation: publishers, record companies, and other content providers; a flashy Web site, but without much content.
marketing [mahr-ki-ting]-noun: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
I’ve combined these two concepts. My technical writing background has merged with my marketing experience to create something on an entirely new level.
Today, most advertising clutter goes unnoticed–but people still stop to read blogs, articles, and websites IF the content is good enough.
My work is what changes this:
Thanks for taking the time to visit Jonny blur. First off my name is Jon Wallace and I have been studying the arts for about 12 years. I enjoy taking pictures and creating movies, it has been my passion for quite some time now. My style is artistic and i concentrate on lightening much more than everything else. As im sure you will see on this site i love dramatic lightening and into candid photography.
…into this:
Jonny Blur is defined by creative elements that echo in his works. He has been shooting and producing custom photography and videography while studying the arts for over 10 years. His artistic style and effective lighting can turn even candid photos into professional excellence.
By adding the marketing element and cleaning up grammar, an entirely new image is restored. Readers are drawn in and excited to check out the work at hand.
Whether this type of content is put into a blog, wiki, newsletter, portfolio, or cover letter it SELLS by establishing professionalism and bringing the true message to the reader, at their level.
I hope the world’s ready. Content marketing is about to launch and I’m just the girl for the job.
Keep an eye on www.shaunanicholson.com for more.
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